The importance of Data Privacy

The importance of Data Privacy

Data is one of the most important assets worldwide and Privacy is the right of individuals to have control over their personal data. Data Privacy or information privacy is how data should be collected, stored, and shared as well as the compliance with the applicable privacy laws regarding the consent, notice, and regulatory obligations.

Data Privacy is not the same as Data Security. Data Privacy governs how data is collected, shared and used whereas Data Security protects data from compromise against unauthorized access. You need both Data Privacy and Data Security.

There are hundreds of privacy regulations worldwide, such as GDPR, CCPA and LGPD to comply with.

Organizations now have to effectively manage consumer requests, meticulously document processing activities and data transfers. They have to demonstrate compliance by managing user preferences across channels & maintain records of consent, implement advanced user interfaces and user experiences across their marketing and sales activities that collect user consent and preferences and sync them across channels for consistency.

Moreover, companies have to apply third-party risk management to ensure vendors are safeguarding their data, meet SLAs and contractual requirements.

The consequences of non-compliance are incredibly risky and companies must to navigate through data privacy laws well prepared. Companies will be at risk of fines and lawsuits, not to mention company reputation and customer loyalty.

Quetri’s certified Privacy Management professionals have the necessary experience and knowledge of global privacy laws, including GDPR, CCPA, and the ePrivacy Directive and the available data protection software to help you effectively establish and maintain compliance.

Contact us to start your journey on Data Privacy safely by taking proactive steps and measures, implementing appropriate data safeguards and data protection software that will help you guide your privacy program, automate processes and navigate you through applicable data protection laws.